I think the approach by BASF is not new but still intriguing. My contributing article on Vol 7. They have issued more than ten volumes with quality contents.
Products and solutions based on chemistry enrich our lives every day. They help to conserve resources, to produce healthy food and to improve people’s quality of life. But chemistry’s contribution is often not easy to see at first glance. With our Creating Chemistry magazine, we aim to show how chemistry helps to meet global challenges.
https://www.basf.com/global/en/media/magazine/about-this-magazine.html